Fraud rule frameworks
Exfend builds fraud-detection rule frameworks from the ground up and takes over and sharpens existing ones, so you stop fraud without blocking good customers. For online businesses that live and die by their approval rates.
Services
Rules are the layer that decides who gets through. Exfend owns that layer either way: standing a framework up from scratch, or taking over an existing one and sharpening it.
Stand up a complete fraud rule framework for a new platform or a fresh fraud stack, configured end to end and ready for launch.
Ongoing rule maintenance: reviewing triggers for false positives, creating, adjusting and retiring rules, list management and rule testing.
Daily monitoring of traffic and dashboards to catch fraud attacks, anomalies and integration issues early, with trend analysis behind it.
Move rule logic cleanly between platforms, and train your team to create and own rules so the framework keeps improving after I step back.
Rule lifecycle
Fraud shifts weekly. A rule framework that was accurate last quarter leaks money this one. The work is a loop, not a one-off project.
Design the rules from the business, its payment flows and its real fraud exposure.
Cut false positives, sharpen thresholds, and keep approval rates high as volume grows.
Watch traffic and dashboards daily to catch attacks and integration issues at hour one.
Fold new fraud patterns back into the rules before they turn into losses.
Results
Outcomes from building and running rule frameworks in demanding, high-volume environments - without blocking good customers.
Specialized in
Figures reflect work delivered in previous in-house roles, not Exfend engagements. Outcomes depend on each business.
Experience
Over the last decade I've built fraud detection from zero, tuned rule frameworks under high-volume traffic, and trained the analysts who run them. As Director of Fraud & Risk at a fast-growing sweepstakes operator, I owned the strategy and stayed in the rules myself - on a lean team you design and tune the framework, you don't just sign off on it. Senior enough to set direction, hands-on enough to do the work.
Exfend is where that work comes together, now focused on your rule framework. Previously in senior fraud roles across iGaming, a global fraud platform, payments AML, and airline fraud.
FAQ
The fraud-detection rules behind your platform, whatever it calls them. That means designing the rules, tuning them to cut false positives, reviewing triggers, managing lists, testing changes, and monitoring traffic so new fraud is caught early.
Yes. I have configured complete fraud ecosystems for two platforms from zero and led their launch. Whether you are starting fresh or migrating to a new platform, I design the full ruleset and tune it to your traffic.
That is the heart of rule work. False positives, where genuine customers are wrongly blocked, lose revenue just like fraud does. I tune the framework to cut fraud while protecting approval rates, and keep watching both numbers.
The approach is platform-agnostic. I have worked inside major fraud tools as both an operator and a consultant, and the rule logic carries across them, including through a migration.
Book a free 30-minute intro call. We will talk through where your fraud risk and rules sit today, and agree the fastest, highest-impact next step.
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